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2026.02.12

WHEN TECHNOLOGY AND PASSION COME TOGETHER: BYD BECOMES AN OFFICIAL PARTNER OF MANCHESTER CITY FOOTBALL CLUB

New agreement with one of the most famous brands in global sport BYD to feature on the training-kit sleeve of both Manchester City men's and women's teams Collaboration includes supply of BYD and DENZA cars, along withenergy-storage batteries   BYD, the world's leading manufacturer of New Energy Vehicles and sustainable mobility solutions, has today announced an agreement to be the Official Automotive Partner of Manchester City Football Club. Manchester City players Rayan Cherki, Erling Haaland and Gianluigi Donnarumma (left to right) The new strategic partnership is one of the most significant collaborations between a global technology company and an iconic football brand – and its 360-degree approach reflects BYD Group's multi-faceted innovation, and a shared vision for a more sustainable future. BYD becomes an official partner of Manchester City Football Club As well as supplying BYD and DENZA cars and other vehicles to Manchester City, BYD Group will bring its new-energy expertise through vehicle charging and energy-storage batteries at City Football Academy, the state-of-the-art training and development facility home to the club's men’s, women’s and academy teams.    From today, BYD's branding will feature on the training-kit sleeve of the men’s first team and from next season the women’s first team. In addition, BYD will have presence across the Etihad Stadium, with the brand’s logo featuring on the headrests of the dug-out area. One of the company’s cars will also lead the official Manchester City men’s first team bus into the stadium for Premier League and domestic-cup home fixtures.   The new partnership is the latest step in BYD's strategy to establish a presence in international football to enhance awareness of its brand, cars and other technology products. The company has previously been the official sponsor of the UEFA EURO 2024 and UEFA European Under-21 Championship 2025.   BYD Executive Vice President Stella Li commented: "Manchester City stands for excellence, innovation and the courage to push beyond limits — values that are deeply rooted in BYD’s DNA. This partnership is about more than football or mobility; it is about inspiring people around the world through technology that excites, connects and drives a more sustainable future. When innovation meets passion, the impact is truly global.” Group photo: Stella Li and Ferran Soriano Ferran Soriano, Chief Executive Officer at City Football Group, said: “BYD are global leaders within their field. Leaders in delivering excellence through technology and innovation. Leaders with purpose, to make the world a better place.  All values that Manchester City share. As a Club, we are driven by a commitment to excellence and a passion for innovation. We partner with industry leaders to create a more environmentally sustainable future, starting with our facilities.   “This is why we are so proud to be BYD’s chosen partner and commit to work together for a better and more sustainable future for the duration of this multi-year partnership.”   Founded in 1894, Manchester City is one of the most successful clubs in football history, with 10 English league titles, seven FA Cups, one UEFA Champions League and a FIFA Club World Cup among its successes. Manchester City plays its home fixtures at the Etihad Stadium, a 53,000-seat arena that the club has called home since 2003.while the club can count its global fan base in millions.   Manchester City players Marc Guéhi, Rayan Aït-Nouri and Omar Marmoush with Stella Li and Ferran Soriano BYD started as a battery manufacturer just over 30 years ago. It made its first New Energy Vehicle (NEV), the world's first mass-produced plug-in hybrid, in 2008, and has since firmly established itself as the global NEV leader, with record sales of both EVs and Super Hybrid PHEVs, and a market presence in more than 110 countries and regions. It celebrated production of its 15 millionth NEV as recently as December 2025.   In 2025 BYD sold 4.6 million vehicles globally, with more than a million of them finding customers outside of China. BYD's global headquarters are in Shenzhen, and it employs 120,000 engineers in research and development, pushing the boundaries of innovation with an average of 45 new patent applications every working day.  

2026.01.23

【BYD x Harmony Auto】Trade-in Made Easy 👉🏻 Sell Your Car + Buy a New Car 1️⃣✅Done | BYD EV

👉🏻 Inquire about Trade-in Valuation Now   Save time and budget when upgrading to a new car! All BYD showrooms help you sell your current car ➕ buy a new one in one seamless process 1️⃣✅, allowing you to effortlessly switch to a BYD electric vehicle!   ✨ Catch the last chance for the Government's "One-for-One" Tax Concession#✨ Enjoy low-interest financing for specific models^✨ One-Stop Experience: From free valuation and car selection to preferential schemes, our specialists will assist you throughout the entire process, making the switch to a BYD EV model easy. 👉🏻 Don't delay, learn about our hot-selling models and inquire about trade-in valuations now   We adhere to the principle of "customer first," striving to bring everyone the highest quality and most reassuring car buying experience! Welcome to visit and experience Harmony Auto's professional and meticulous service, enjoying a unique and different car purchasing journey.   ^Limited to specified in-stock models and colors. Please consult a sales consultant for details.*Offers subject to terms and conditions. Please consult a sales consultant for details.#Details are subject to the Transport Department.

2025.07.21

【BYD x Harmony Motors】BYD Officially Becomes Inter Milan’s Global Automotive Partner

On July 21, 2025, BYD and FC Internazionale Milano (Inter Milan) signed a three-year strategic cooperation agreement, making BYD the global automotive partner of Inter Milan. This collaboration symbolizes BYD’s deepening presence on the global sports stage and the internationalization of its brand.   According to Li Ke, Executive Vice President of BYD, and Giorgio Ricci, Chief Revenue Officer of Inter Milan, the partnership is founded upon shared values and vision. Both parties will promote global sustainable transportation solutions through innovative initiatives in the future.   BYD will provide around 70 new energy vehicles—including pure electric and plug-in hybrid models—for use by the Inter Milan team. Additionally, a special limited edition “BYD SEALION 7” model, featuring Inter’s blue and black color elements, will be launched for fans and car enthusiasts worldwide.   BYD is actively expanding its global football partnerships, having already become an official partner of UEFA Euro 2024, Copa América 2024, and other major tournaments. It also supports youth football development in China, demonstrating its commitment to connecting users worldwide through sports. In the first half of 2025, BYD’s overseas sales of new energy vehicles exceeded 470,000 units, a year-on-year increase of more than 130%, highlighting its strong competitiveness.   With the vision of “Cooling the Earth by 1°C,” BYD and Inter Milan are working hand-in-hand to promote green transportation and sustainable development.   You are warmly invited to experience Harmony Motors’ professional and attentive service and to enjoy a unique and exceptional car-buying experience.   We always put customers first and strive to provide you with the highest-quality and most reassuring car-purchasing experience!

2025.07.12

【BYD x Harmony Auto】Congratulations on the Opening of Harmony Auto’s 100th Overseas BYD Store

BYD x Harmony Auto: Congratulations on the Opening of Harmony Auto’s 100th Overseas BYD Store   Harmony Auto’s 100th overseas BYD store has officially opened in Melbourne, Australia! This major milestone marks a significant step in the joint global expansion of Harmony Auto and BYD, bringing leading new energy vehicle solutions to even more consumers around the world.   Mr. Wang Chuanfu, Chairman of BYD Group, attended the grand opening in person, celebrating this historic moment with dignitaries from political and business sectors, the media, and local customers. A special plaque was awarded to commemorate the new store opening, and the 60,000th BYD new energy vehicle in Australia was officially delivered to its new owner during the event.   Since opening its first BYD store in Hong Kong in 2023, Harmony Auto has expanded rapidly—reaching 100 operational stores across 20 countries and regions in just two years—continuing its commitment to serving millions of BYD owners with dedication and excellence.   Harmony Auto will take this as a new starting point, further increasing its investment and commitment to meeting the growing demand for high-quality, eco-friendly mobility solutions, working hand-in-hand with BYD to expand their global market presence.   We warmly welcome you to visit and experience Harmony Auto’s professional and attentive service, and enjoy a uniquely exceptional car-buying journey.   We remain committed to putting our customers first, striving to deliver the highest quality and most trusted car-buying experience!

View All

6._KV

2026.02.12

WHEN TECHNOLOGY AND PASSION COME TOGETHER: BYD BECOMES AN OFFICIAL PARTNER OF MANCHESTER CITY FOOTBALL CLUB

New agreement with one of the most famous brands in global sport BYD to feature on the training-kit sleeve of both Manchester City men's and women's teams Collaboration includes supply of BYD and DENZA cars, along withenergy-storage batteries   BYD, the world's leading manufacturer of New Energy Vehicles and sustainable mobility solutions, has today announced an agreement to be the Official Automotive Partner of Manchester City Football Club. Manchester City players Rayan Cherki, Erling Haaland and Gianluigi Donnarumma (left to right) The new strategic partnership is one of the most significant collaborations between a global technology company and an iconic football brand – and its 360-degree approach reflects BYD Group's multi-faceted innovation, and a shared vision for a more sustainable future. BYD becomes an official partner of Manchester City Football Club As well as supplying BYD and DENZA cars and other vehicles to Manchester City, BYD Group will bring its new-energy expertise through vehicle charging and energy-storage batteries at City Football Academy, the state-of-the-art training and development facility home to the club's men’s, women’s and academy teams.    From today, BYD's branding will feature on the training-kit sleeve of the men’s first team and from next season the women’s first team. In addition, BYD will have presence across the Etihad Stadium, with the brand’s logo featuring on the headrests of the dug-out area. One of the company’s cars will also lead the official Manchester City men’s first team bus into the stadium for Premier League and domestic-cup home fixtures.   The new partnership is the latest step in BYD's strategy to establish a presence in international football to enhance awareness of its brand, cars and other technology products. The company has previously been the official sponsor of the UEFA EURO 2024 and UEFA European Under-21 Championship 2025.   BYD Executive Vice President Stella Li commented: "Manchester City stands for excellence, innovation and the courage to push beyond limits — values that are deeply rooted in BYD’s DNA. This partnership is about more than football or mobility; it is about inspiring people around the world through technology that excites, connects and drives a more sustainable future. When innovation meets passion, the impact is truly global.” Group photo: Stella Li and Ferran Soriano Ferran Soriano, Chief Executive Officer at City Football Group, said: “BYD are global leaders within their field. Leaders in delivering excellence through technology and innovation. Leaders with purpose, to make the world a better place.  All values that Manchester City share. As a Club, we are driven by a commitment to excellence and a passion for innovation. We partner with industry leaders to create a more environmentally sustainable future, starting with our facilities.   “This is why we are so proud to be BYD’s chosen partner and commit to work together for a better and more sustainable future for the duration of this multi-year partnership.”   Founded in 1894, Manchester City is one of the most successful clubs in football history, with 10 English league titles, seven FA Cups, one UEFA Champions League and a FIFA Club World Cup among its successes. Manchester City plays its home fixtures at the Etihad Stadium, a 53,000-seat arena that the club has called home since 2003.while the club can count its global fan base in millions.   Manchester City players Marc Guéhi, Rayan Aït-Nouri and Omar Marmoush with Stella Li and Ferran Soriano BYD started as a battery manufacturer just over 30 years ago. It made its first New Energy Vehicle (NEV), the world's first mass-produced plug-in hybrid, in 2008, and has since firmly established itself as the global NEV leader, with record sales of both EVs and Super Hybrid PHEVs, and a market presence in more than 110 countries and regions. It celebrated production of its 15 millionth NEV as recently as December 2025.   In 2025 BYD sold 4.6 million vehicles globally, with more than a million of them finding customers outside of China. BYD's global headquarters are in Shenzhen, and it employs 120,000 engineers in research and development, pushing the boundaries of innovation with an average of 45 new patent applications every working day.  

新年換新車_Web_650x650_copy

2026.01.23

【BYD x Harmony Auto】Trade-in Made Easy 👉🏻 Sell Your Car + Buy a New Car 1️⃣✅Done | BYD EV

👉🏻 Inquire about Trade-in Valuation Now   Save time and budget when upgrading to a new car! All BYD showrooms help you sell your current car ➕ buy a new one in one seamless process 1️⃣✅, allowing you to effortlessly switch to a BYD electric vehicle!   ✨ Catch the last chance for the Government's "One-for-One" Tax Concession#✨ Enjoy low-interest financing for specific models^✨ One-Stop Experience: From free valuation and car selection to preferential schemes, our specialists will assist you throughout the entire process, making the switch to a BYD EV model easy. 👉🏻 Don't delay, learn about our hot-selling models and inquire about trade-in valuations now   We adhere to the principle of "customer first," striving to bring everyone the highest quality and most reassuring car buying experience! Welcome to visit and experience Harmony Auto's professional and meticulous service, enjoying a unique and different car purchasing journey.   ^Limited to specified in-stock models and colors. Please consult a sales consultant for details.*Offers subject to terms and conditions. Please consult a sales consultant for details.#Details are subject to the Transport Department.

1_BYD_group_is_the_global_automotive_partner_of_FC_Internazionale_Milano

2025.07.21

【BYD x Harmony Motors】BYD Officially Becomes Inter Milan’s Global Automotive Partner

On July 21, 2025, BYD and FC Internazionale Milano (Inter Milan) signed a three-year strategic cooperation agreement, making BYD the global automotive partner of Inter Milan. This collaboration symbolizes BYD’s deepening presence on the global sports stage and the internationalization of its brand.   According to Li Ke, Executive Vice President of BYD, and Giorgio Ricci, Chief Revenue Officer of Inter Milan, the partnership is founded upon shared values and vision. Both parties will promote global sustainable transportation solutions through innovative initiatives in the future.   BYD will provide around 70 new energy vehicles—including pure electric and plug-in hybrid models—for use by the Inter Milan team. Additionally, a special limited edition “BYD SEALION 7” model, featuring Inter’s blue and black color elements, will be launched for fans and car enthusiasts worldwide.   BYD is actively expanding its global football partnerships, having already become an official partner of UEFA Euro 2024, Copa América 2024, and other major tournaments. It also supports youth football development in China, demonstrating its commitment to connecting users worldwide through sports. In the first half of 2025, BYD’s overseas sales of new energy vehicles exceeded 470,000 units, a year-on-year increase of more than 130%, highlighting its strong competitiveness.   With the vision of “Cooling the Earth by 1°C,” BYD and Inter Milan are working hand-in-hand to promote green transportation and sustainable development.   You are warmly invited to experience Harmony Motors’ professional and attentive service and to enjoy a unique and exceptional car-buying experience.   We always put customers first and strive to provide you with the highest-quality and most reassuring car-purchasing experience!

5437

2025.07.12

【BYD x Harmony Auto】Congratulations on the Opening of Harmony Auto’s 100th Overseas BYD Store

BYD x Harmony Auto: Congratulations on the Opening of Harmony Auto’s 100th Overseas BYD Store   Harmony Auto’s 100th overseas BYD store has officially opened in Melbourne, Australia! This major milestone marks a significant step in the joint global expansion of Harmony Auto and BYD, bringing leading new energy vehicle solutions to even more consumers around the world.   Mr. Wang Chuanfu, Chairman of BYD Group, attended the grand opening in person, celebrating this historic moment with dignitaries from political and business sectors, the media, and local customers. A special plaque was awarded to commemorate the new store opening, and the 60,000th BYD new energy vehicle in Australia was officially delivered to its new owner during the event.   Since opening its first BYD store in Hong Kong in 2023, Harmony Auto has expanded rapidly—reaching 100 operational stores across 20 countries and regions in just two years—continuing its commitment to serving millions of BYD owners with dedication and excellence.   Harmony Auto will take this as a new starting point, further increasing its investment and commitment to meeting the growing demand for high-quality, eco-friendly mobility solutions, working hand-in-hand with BYD to expand their global market presence.   We warmly welcome you to visit and experience Harmony Auto’s professional and attentive service, and enjoy a uniquely exceptional car-buying journey.   We remain committed to putting our customers first, striving to deliver the highest quality and most trusted car-buying experience!

View All

BYD Profile

BYD was established on November 18, 1994, headquartered in Shenzhen, Guangdong Province. Its business spans four major industries, i.e., automobile, electronics, renewable energy, and rail transit. It is among the Fortune 500 companies, and listed both on Hong Kong and Shenzhen Stock Exchanges, continuously leading development through technological innovation.

 

As the world's largest new energy vehicle enterprise, BYD has mastered the core technologies for the whole industry chain of new energy vehicles in terms of battery, motors, and controllers. Carving a path from independent innovation to all-round and open-minded innovation, BYD keeps leading the accelerated global reform of new energy vehicles. Now the operating footprints of BYD new energy vehicles have covered more than 400 cities in more than 100 countries and regions around the world, continuously providing green technologies and products to global consumers.

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