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2026.02.12

WHEN TECHNOLOGY AND PASSION COME TOGETHER: BYD BECOMES AN OFFICIAL PARTNER OF MANCHESTER CITY FOOTBALL CLUB

New agreement with one of the most famous brands in global sport BYD to feature on the training-kit sleeve of both Manchester City men's and women's teams Collaboration includes supply of BYD and DENZA cars, along withenergy-storage batteries   BYD, the world's leading manufacturer of New Energy Vehicles and sustainable mobility solutions, has today announced an agreement to be the Official Automotive Partner of Manchester City Football Club. Manchester City players Rayan Cherki, Erling Haaland and Gianluigi Donnarumma (left to right) The new strategic partnership is one of the most significant collaborations between a global technology company and an iconic football brand – and its 360-degree approach reflects BYD Group's multi-faceted innovation, and a shared vision for a more sustainable future. BYD becomes an official partner of Manchester City Football Club As well as supplying BYD and DENZA cars and other vehicles to Manchester City, BYD Group will bring its new-energy expertise through vehicle charging and energy-storage batteries at City Football Academy, the state-of-the-art training and development facility home to the club's men’s, women’s and academy teams.    From today, BYD's branding will feature on the training-kit sleeve of the men’s first team and from next season the women’s first team. In addition, BYD will have presence across the Etihad Stadium, with the brand’s logo featuring on the headrests of the dug-out area. One of the company’s cars will also lead the official Manchester City men’s first team bus into the stadium for Premier League and domestic-cup home fixtures.   The new partnership is the latest step in BYD's strategy to establish a presence in international football to enhance awareness of its brand, cars and other technology products. The company has previously been the official sponsor of the UEFA EURO 2024 and UEFA European Under-21 Championship 2025.   BYD Executive Vice President Stella Li commented: "Manchester City stands for excellence, innovation and the courage to push beyond limits — values that are deeply rooted in BYD’s DNA. This partnership is about more than football or mobility; it is about inspiring people around the world through technology that excites, connects and drives a more sustainable future. When innovation meets passion, the impact is truly global.” Group photo: Stella Li and Ferran Soriano Ferran Soriano, Chief Executive Officer at City Football Group, said: “BYD are global leaders within their field. Leaders in delivering excellence through technology and innovation. Leaders with purpose, to make the world a better place.  All values that Manchester City share. As a Club, we are driven by a commitment to excellence and a passion for innovation. We partner with industry leaders to create a more environmentally sustainable future, starting with our facilities.   “This is why we are so proud to be BYD’s chosen partner and commit to work together for a better and more sustainable future for the duration of this multi-year partnership.”   Founded in 1894, Manchester City is one of the most successful clubs in football history, with 10 English league titles, seven FA Cups, one UEFA Champions League and a FIFA Club World Cup among its successes. Manchester City plays its home fixtures at the Etihad Stadium, a 53,000-seat arena that the club has called home since 2003.while the club can count its global fan base in millions.   Manchester City players Marc Guéhi, Rayan Aït-Nouri and Omar Marmoush with Stella Li and Ferran Soriano BYD started as a battery manufacturer just over 30 years ago. It made its first New Energy Vehicle (NEV), the world's first mass-produced plug-in hybrid, in 2008, and has since firmly established itself as the global NEV leader, with record sales of both EVs and Super Hybrid PHEVs, and a market presence in more than 110 countries and regions. It celebrated production of its 15 millionth NEV as recently as December 2025.   In 2025 BYD sold 4.6 million vehicles globally, with more than a million of them finding customers outside of China. BYD's global headquarters are in Shenzhen, and it employs 120,000 engineers in research and development, pushing the boundaries of innovation with an average of 45 new patent applications every working day.  

2025.12.24

【BYD x Harmony Auto】Crowned with Honour, Playful First Choice! BYD ATTO 2 Wins "No. 1 Car Award 2025" Most Popular Electric SUV Award!

Interested in purchasing or want to learn more about the BYD ATTO 2? https://bit.ly/2025_1225-ATTO2-WEB   The reason the BYD ATTO 2 stands out among numerous models is its groundbreaking "playful" design and diverse range of body colours! This popular recognition stems from car owners' pursuit of individuality. The classic black and grey BYD ATTO 2 is versatile and durable, showcasing urban fashion sense; while the fun "Urban Explorer Green" and "Parkour White" are not just visual delights but an expression of a lifestyle attitude, accompanying you to drive with your own style.   BYD ATTO 2💫 Flexible Commuting, Parking Made Easy▸ 4.3m vehicle length + ultra-small 5.25m turning radius, zero pressure when turning!▸ Equipped with 360-degree panoramic imaging, navigating narrow parking spaces is a breeze! 💫 Smart Voice Control, Freer Driving Experience▸ Control with a single voice command, safe and convenient.   From driving to daily life, the BYD ATTO 2 lets you explore every corner of the city in style!   Interested in purchasing or want to learn more about the BYD ATTO 2? https://bit.ly/2025_1225-ATTO2-WEB

2025.09.05

BYD Invests in ICAR, Harmony Auto’s Overseas New Energy Company

Recently, BYD, the world's largest new energy vehicle brand, has made a strategic investment in Harmony Auto's overseas new energy subsidiary, ICAR, acquiring approximately 10% of its shares for $40 million, making BYD a significant strategic shareholder.     This investment is based on a solid foundation of collaboration and strategic alignment between the two parties. Since the initiation of their overseas strategic partnership in October 2023, Harmony ICAR has successfully established over 100 BYD sales and service outlets across 20+ countries and regions in Asia-Pacific and Europe, demonstrating exceptional international operational capabilities, efficient execution, and sustainable profitability.     This strategic investment marks a new level of cooperation, transitioning from business collaboration to capital synergy. It fully reflects BYD's recognition and trust in Harmony ICAR and underscores BYD's commitment to supporting its partners and promoting mutual success.     Following the investment, BYD will empower and support Harmony ICAR to accelerate the implementation of its overseas new energy development strategy. Harmony ICAR will comprehensively enhance its service quality and operational efficiency to play a more significant role in BYD's global development strategy. Together, the two parties will embark on a new journey, steadfast and far-reaching, contributing significantly to the global new energy vehicle industry and ushering in a new historical chapter for green and intelligent mobility worldwide.

2025.07.12

【BYD x Harmony Auto】Congratulations on the Opening of Harmony Auto’s 100th Overseas BYD Store

BYD x Harmony Auto: Congratulations on the Opening of Harmony Auto’s 100th Overseas BYD Store   Harmony Auto’s 100th overseas BYD store has officially opened in Melbourne, Australia! This major milestone marks a significant step in the joint global expansion of Harmony Auto and BYD, bringing leading new energy vehicle solutions to even more consumers around the world.   Mr. Wang Chuanfu, Chairman of BYD Group, attended the grand opening in person, celebrating this historic moment with dignitaries from political and business sectors, the media, and local customers. A special plaque was awarded to commemorate the new store opening, and the 60,000th BYD new energy vehicle in Australia was officially delivered to its new owner during the event.   Since opening its first BYD store in Hong Kong in 2023, Harmony Auto has expanded rapidly—reaching 100 operational stores across 20 countries and regions in just two years—continuing its commitment to serving millions of BYD owners with dedication and excellence.   Harmony Auto will take this as a new starting point, further increasing its investment and commitment to meeting the growing demand for high-quality, eco-friendly mobility solutions, working hand-in-hand with BYD to expand their global market presence.   We warmly welcome you to visit and experience Harmony Auto’s professional and attentive service, and enjoy a uniquely exceptional car-buying journey.   We remain committed to putting our customers first, striving to deliver the highest quality and most trusted car-buying experience!

View All

6._KV

2026.02.12

WHEN TECHNOLOGY AND PASSION COME TOGETHER: BYD BECOMES AN OFFICIAL PARTNER OF MANCHESTER CITY FOOTBALL CLUB

New agreement with one of the most famous brands in global sport BYD to feature on the training-kit sleeve of both Manchester City men's and women's teams Collaboration includes supply of BYD and DENZA cars, along withenergy-storage batteries   BYD, the world's leading manufacturer of New Energy Vehicles and sustainable mobility solutions, has today announced an agreement to be the Official Automotive Partner of Manchester City Football Club. Manchester City players Rayan Cherki, Erling Haaland and Gianluigi Donnarumma (left to right) The new strategic partnership is one of the most significant collaborations between a global technology company and an iconic football brand – and its 360-degree approach reflects BYD Group's multi-faceted innovation, and a shared vision for a more sustainable future. BYD becomes an official partner of Manchester City Football Club As well as supplying BYD and DENZA cars and other vehicles to Manchester City, BYD Group will bring its new-energy expertise through vehicle charging and energy-storage batteries at City Football Academy, the state-of-the-art training and development facility home to the club's men’s, women’s and academy teams.    From today, BYD's branding will feature on the training-kit sleeve of the men’s first team and from next season the women’s first team. In addition, BYD will have presence across the Etihad Stadium, with the brand’s logo featuring on the headrests of the dug-out area. One of the company’s cars will also lead the official Manchester City men’s first team bus into the stadium for Premier League and domestic-cup home fixtures.   The new partnership is the latest step in BYD's strategy to establish a presence in international football to enhance awareness of its brand, cars and other technology products. The company has previously been the official sponsor of the UEFA EURO 2024 and UEFA European Under-21 Championship 2025.   BYD Executive Vice President Stella Li commented: "Manchester City stands for excellence, innovation and the courage to push beyond limits — values that are deeply rooted in BYD’s DNA. This partnership is about more than football or mobility; it is about inspiring people around the world through technology that excites, connects and drives a more sustainable future. When innovation meets passion, the impact is truly global.” Group photo: Stella Li and Ferran Soriano Ferran Soriano, Chief Executive Officer at City Football Group, said: “BYD are global leaders within their field. Leaders in delivering excellence through technology and innovation. Leaders with purpose, to make the world a better place.  All values that Manchester City share. As a Club, we are driven by a commitment to excellence and a passion for innovation. We partner with industry leaders to create a more environmentally sustainable future, starting with our facilities.   “This is why we are so proud to be BYD’s chosen partner and commit to work together for a better and more sustainable future for the duration of this multi-year partnership.”   Founded in 1894, Manchester City is one of the most successful clubs in football history, with 10 English league titles, seven FA Cups, one UEFA Champions League and a FIFA Club World Cup among its successes. Manchester City plays its home fixtures at the Etihad Stadium, a 53,000-seat arena that the club has called home since 2003.while the club can count its global fan base in millions.   Manchester City players Marc Guéhi, Rayan Aït-Nouri and Omar Marmoush with Stella Li and Ferran Soriano BYD started as a battery manufacturer just over 30 years ago. It made its first New Energy Vehicle (NEV), the world's first mass-produced plug-in hybrid, in 2008, and has since firmly established itself as the global NEV leader, with record sales of both EVs and Super Hybrid PHEVs, and a market presence in more than 110 countries and regions. It celebrated production of its 15 millionth NEV as recently as December 2025.   In 2025 BYD sold 4.6 million vehicles globally, with more than a million of them finding customers outside of China. BYD's global headquarters are in Shenzhen, and it employs 120,000 engineers in research and development, pushing the boundaries of innovation with an average of 45 new patent applications every working day.  

No.1_WEB_600x600

2025.12.24

【BYD x Harmony Auto】Crowned with Honour, Playful First Choice! BYD ATTO 2 Wins "No. 1 Car Award 2025" Most Popular Electric SUV Award!

Interested in purchasing or want to learn more about the BYD ATTO 2? https://bit.ly/2025_1225-ATTO2-WEB   The reason the BYD ATTO 2 stands out among numerous models is its groundbreaking "playful" design and diverse range of body colours! This popular recognition stems from car owners' pursuit of individuality. The classic black and grey BYD ATTO 2 is versatile and durable, showcasing urban fashion sense; while the fun "Urban Explorer Green" and "Parkour White" are not just visual delights but an expression of a lifestyle attitude, accompanying you to drive with your own style.   BYD ATTO 2💫 Flexible Commuting, Parking Made Easy▸ 4.3m vehicle length + ultra-small 5.25m turning radius, zero pressure when turning!▸ Equipped with 360-degree panoramic imaging, navigating narrow parking spaces is a breeze! 💫 Smart Voice Control, Freer Driving Experience▸ Control with a single voice command, safe and convenient.   From driving to daily life, the BYD ATTO 2 lets you explore every corner of the city in style!   Interested in purchasing or want to learn more about the BYD ATTO 2? https://bit.ly/2025_1225-ATTO2-WEB

Image_20250902142849

2025.09.05

BYD Invests in ICAR, Harmony Auto’s Overseas New Energy Company

Recently, BYD, the world's largest new energy vehicle brand, has made a strategic investment in Harmony Auto's overseas new energy subsidiary, ICAR, acquiring approximately 10% of its shares for $40 million, making BYD a significant strategic shareholder.     This investment is based on a solid foundation of collaboration and strategic alignment between the two parties. Since the initiation of their overseas strategic partnership in October 2023, Harmony ICAR has successfully established over 100 BYD sales and service outlets across 20+ countries and regions in Asia-Pacific and Europe, demonstrating exceptional international operational capabilities, efficient execution, and sustainable profitability.     This strategic investment marks a new level of cooperation, transitioning from business collaboration to capital synergy. It fully reflects BYD's recognition and trust in Harmony ICAR and underscores BYD's commitment to supporting its partners and promoting mutual success.     Following the investment, BYD will empower and support Harmony ICAR to accelerate the implementation of its overseas new energy development strategy. Harmony ICAR will comprehensively enhance its service quality and operational efficiency to play a more significant role in BYD's global development strategy. Together, the two parties will embark on a new journey, steadfast and far-reaching, contributing significantly to the global new energy vehicle industry and ushering in a new historical chapter for green and intelligent mobility worldwide.

5437

2025.07.12

【BYD x Harmony Auto】Congratulations on the Opening of Harmony Auto’s 100th Overseas BYD Store

BYD x Harmony Auto: Congratulations on the Opening of Harmony Auto’s 100th Overseas BYD Store   Harmony Auto’s 100th overseas BYD store has officially opened in Melbourne, Australia! This major milestone marks a significant step in the joint global expansion of Harmony Auto and BYD, bringing leading new energy vehicle solutions to even more consumers around the world.   Mr. Wang Chuanfu, Chairman of BYD Group, attended the grand opening in person, celebrating this historic moment with dignitaries from political and business sectors, the media, and local customers. A special plaque was awarded to commemorate the new store opening, and the 60,000th BYD new energy vehicle in Australia was officially delivered to its new owner during the event.   Since opening its first BYD store in Hong Kong in 2023, Harmony Auto has expanded rapidly—reaching 100 operational stores across 20 countries and regions in just two years—continuing its commitment to serving millions of BYD owners with dedication and excellence.   Harmony Auto will take this as a new starting point, further increasing its investment and commitment to meeting the growing demand for high-quality, eco-friendly mobility solutions, working hand-in-hand with BYD to expand their global market presence.   We warmly welcome you to visit and experience Harmony Auto’s professional and attentive service, and enjoy a uniquely exceptional car-buying journey.   We remain committed to putting our customers first, striving to deliver the highest quality and most trusted car-buying experience!

View All

BYD Profile

BYD was established on November 18, 1994, headquartered in Shenzhen, Guangdong Province. Its business spans four major industries, i.e., automobile, electronics, renewable energy, and rail transit. It is among the Fortune 500 companies, and listed both on Hong Kong and Shenzhen Stock Exchanges, continuously leading development through technological innovation.

 

As the world's largest new energy vehicle enterprise, BYD has mastered the core technologies for the whole industry chain of new energy vehicles in terms of battery, motors, and controllers. Carving a path from independent innovation to all-round and open-minded innovation, BYD keeps leading the accelerated global reform of new energy vehicles. Now the operating footprints of BYD new energy vehicles have covered more than 400 cities in more than 100 countries and regions around the world, continuously providing green technologies and products to global consumers.

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