Promotions & News

On July 21, 2025, BYD and FC Internazionale Milano (Inter Milan) signed a three-year strategic cooperation agreement, making BYD the global automotive partner of Inter Milan. This collaboration symbolizes BYD’s deepening presence on the global sports stage and the internationalization of its brand.   According to Li Ke, Executive Vice President of BYD, and Giorgio Ricci, Chief Revenue Officer of Inter Milan, the partnership is founded upon shared values and vision. Both parties will promote global sustainable transportation solutions through innovative initiatives in the future.   BYD will provide around 70 new energy vehicles—including pure electric and plug-in hybrid models—for use by the Inter Milan team. Additionally, a special limited edition “BYD SEALION 7” model, featuring Inter’s blue and black color elements, will be launched for fans and car enthusiasts worldwide.   BYD is actively expanding its global football partnerships, having already become an official partner of UEFA Euro 2024, Copa América 2024, and other major tournaments. It also supports youth football development in China, demonstrating its commitment to connecting users worldwide through sports. In the first half of 2025, BYD’s overseas sales of new energy vehicles exceeded 470,000 units, a year-on-year increase of more than 130%, highlighting its strong competitiveness.   With the vision of “Cooling the Earth by 1°C,” BYD and Inter Milan are working hand-in-hand to promote green transportation and sustainable development.   You are warmly invited to experience Harmony Motors’ professional and attentive service and to enjoy a unique and exceptional car-buying experience.   We always put customers first and strive to provide you with the highest-quality and most reassuring car-purchasing experience!

BYD x Harmony Auto: Congratulations on the Opening of Harmony Auto’s 100th Overseas BYD Store   Harmony Auto’s 100th overseas BYD store has officially opened in Melbourne, Australia! This major milestone marks a significant step in the joint global expansion of Harmony Auto and BYD, bringing leading new energy vehicle solutions to even more consumers around the world.   Mr. Wang Chuanfu, Chairman of BYD Group, attended the grand opening in person, celebrating this historic moment with dignitaries from political and business sectors, the media, and local customers. A special plaque was awarded to commemorate the new store opening, and the 60,000th BYD new energy vehicle in Australia was officially delivered to its new owner during the event.   Since opening its first BYD store in Hong Kong in 2023, Harmony Auto has expanded rapidly—reaching 100 operational stores across 20 countries and regions in just two years—continuing its commitment to serving millions of BYD owners with dedication and excellence.   Harmony Auto will take this as a new starting point, further increasing its investment and commitment to meeting the growing demand for high-quality, eco-friendly mobility solutions, working hand-in-hand with BYD to expand their global market presence.   We warmly welcome you to visit and experience Harmony Auto’s professional and attentive service, and enjoy a uniquely exceptional car-buying journey.   We remain committed to putting our customers first, striving to deliver the highest quality and most trusted car-buying experience!

【BYD x Harmony Auto】No. 1 in Hong Kong New Car Registrations for Jan - Jun 2025    BYD Sets a New Milestone: Champion of All-Brand New Car Registrations in Hong Kong for the First Half of 2025!   Thank you to every Hong Kong BYD owner for your trust! In the first half of 2025 (January – June), BYD has achieved the No. 1 spot in total new car registrations across all brands in Hong Kong, continuing to lead the trend in new energy mobility.   We invite you to experience the professional and meticulous service of Harmony Auto first-hand and enjoy a uniquely distinguished car buying experience.   We are committed to putting our customers first, striving to bring everyone the highest quality and most reliable car purchasing experience!

We achieved an annual sales volume of 3 million vehicles in 2023, a significant improvement from 1.86 million in 2022, marking a historic leap in the global automotive industry.   As a pioneer in the field of New Energy Vehicles, BYD proudly claimed the title of Global Sales Champion in 2023. We firmly believe that the future of the automotive industry will move towards a greener and more sustainable direction. BYD will continue to lead industry transformation and tirelessly strive to achieve the vision of green transportation. We look forward to even greater success in 2024 and making a greater contribution to the sustainable development of the global automotive industry.